The future project in Manhattan

Daniela Wienen 31/08/2016

Terracotta, one of the oldest building materials in the world, remains as relevant as ever. Indeed, this material‘s sustainable and environmentally sound properties make it ideal for the demands of the 21st century. As a result of continuous advances in formulations, manufacturing processes and assembly techniques, it meets all the conditions of modern architecture. Terracotta is highly versatile – colours, shapes and surface structure can be adapted to the respective requirements, progressive manufacturing methods make it possible to produce all kinds of formats, cross-sections, profi les, radii or wave-shaped and honeycombed elements. It presents a virtually inexhaustible wealth of opportunities for contemporary architecture – inspiration and artistic creativity have often led to groundbreaking innovations. The material‘s fl exibility and diversity have ensured ts enduring popularity as well as making it suitable for bringing ambitious ideas to life. Terracotta keeps reinventing itself – which is precisely why it remains timeless.

However, the challenges regarding designs with ceramic elements are not only down to aesthetic aspects. Demand is growing for terracotta façades in renovation projects that
involve specifi c requirements in terms of material strength and installation. And unusual or ambitious building shapes and sizes demand practical solutions. People have always used imposing structures to highlight the huge importance of a building, or aimed particularly high in order to make a visible statement and create landmarks. In recent years, NBK Architectural Terracotta has provided numerous high-rise buildings with façade elements, some of which cover vast surfaces and involve challenging logistical
requirements.

An outstanding building is currently being erected in the heart of New York, at 111 West 57th Street: at around 435 metres high, as well as being one of the tallest buildings under construction in New York and the highest apartment block in the world, the tower is also the world‘s narrowest building for its height, with a width-height ratio of 1:24. 10,000 square metres of NBK terracotta will adorn the shell – curved, extruded shapes wind their way across the façade in a sophisticated design. A detailed portrayal of the project is planned for the 2018 annual book. The high expectations of creative developers and designers are the incentives that spur us on to deliver outstanding performance at NBK. The premises of modern, forward-looking architecture constantly require us as manufacturers to change our perspective and adopt new approaches. Terracotta is even more relevant as a construction material today – and we are working to ensure it will remain so in the future.

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